Digital Marketing is a modern marketing approach that uses online platforms and digital technologies to promote products and services to a targeted audience. It includes strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, affiliate marketing, and online advertising. Digital marketing allows businesses to analyze customer behavior, measure campaign performance in real time, and optimize strategies for better results. Compared to traditional marketing, it is more cost-effective, measurable, and capable of reaching a global audience, making it essential for business growth in today’s digital world.